Short answer
For most local businesses, a website should come first and a Facebook page second. A website appears in Google searches, belongs to you and is built to turn visitors into enquiries. A Facebook page is useful for showing recent work and staying in touch with customers, but you don't control it and it isn't designed to win new customers from search.
Where new customers look
When someone needs a plumber, cleaner or builder, they usually search on Google for the service and their area. Those results are mostly made up of Google Business Profiles, websites and directories, so that's where you need to be.
Who owns it
A Facebook page runs on Meta's rules and layout, and it can be restricted or taken over if an account is compromised. Your website and domain are registered in your name, so they're yours to control.
Turning visitors into enquiries
A website can lead with what customers need: what you do, where you work, your prices and a simple way to get in touch. A Facebook page looks much the same for every business, and your newest post isn't always your best sales pitch.
Where Facebook really helps
Facebook is good for showing recent jobs, answering messages, getting recommended in local groups and proving you're active. Those are real strengths, so it's worth keeping a page going.
The setup that works
Most local businesses do best with three things, linked together and showing the same details:
- A website as your main home online
- A Google Business Profile, so you appear on Google Maps
- A Facebook page for recent work and messages
Written by Jamie Faulkner, founder of Made to Ring, Ashford.
Common questions
Can I start with Facebook instead of a website?
You can, and it's better than nothing. Set up a free Google Business Profile at the same time, and move to a proper website when you're ready to grow.
Do I need to post on Facebook every day?
No. A few genuine posts a month showing real work is enough to show customers you're active.
Should my website link to my Facebook page?
Yes. Link them both ways, and use the same business name, area and contact details everywhere so customers and Google can see they're the same business.
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